Effective Date: 20.9.2024
At TractorSupplyMatchPrices.com, we are committed to protecting your privacy. This Privacy Policy outlines the types of personal information we collect, how we use it, and the measures we take to ensure it is safeguarded. By using our website, you agree to the practices described in this policy. If you do not agree with this policy, please refrain from using the site.
1. Introduction
The purpose of this Privacy Policy is to provide transparency about how we handle your personal data. We are dedicated to ensuring that your personal information is protected, and we adhere to applicable laws and regulations, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
2. Information We Collect
Personal Information: We collect various types of personal information to enhance your experience on our website. This may include:
- Names
- Email addresses
- Contact details (such as phone numbers)
- Purchase history
- IP addresses
How We Collect Information: We gather information in several ways:
- Directly from you: When you fill out forms, subscribe to our newsletter, or contact us through customer service.
- Automatically: Through cookies, web beacons, and other tracking technologies when you browse our website.
3. How We Use Your Information
We use the information we collect to provide and improve our services. Specifically, we may use your data for the following purposes:
- To respond to inquiries or requests.
- To send newsletters, promotions, or updates about our services.
- To personalize your experience on our website.
- To analyze website performance and improve user experience.
- To comply with legal obligations.
Legal Basis for Processing: Our processing of your personal information is based on:
- Consent: Where you have given your explicit consent (e.g., newsletter sign-up).
- Contractual Necessity: When processing is required to fulfill a service or contract.
- Legitimate Interests: When it is necessary for business purposes, provided it does not override your rights.
4. Sharing and Disclosure of Information
Third-Party Sharing: We may share your personal information with third parties under the following circumstances:
- Service Providers: We may engage third-party companies to facilitate our services, such as hosting providers, analytics companies, or email marketing platforms.
- Legal Obligations: We may be required to share your data in response to legal requests, court orders, or government investigations.
Third-Party Links: Our website may contain links to other websites. Please note that once you leave our website, we are not responsible for the privacy practices of these external sites.
5. Data Security
We employ a range of security measures to protect your personal information from unauthorized access, alteration, or destruction. These include:
- Secure servers and firewalls.
- SSL (Secure Sockets Layer) encryption for data transfers.
- Regular security audits and updates.
However, please be aware that no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.
6. Data Retention
We retain personal information for as long as necessary to fulfill the purposes for which it was collected or to comply with legal obligations. Once your data is no longer needed, we will securely dispose of it.
7. Your Rights
As a user, you have certain rights regarding your personal information:
- Access: You can request access to the personal data we hold about you.
- Rectification: You have the right to request corrections to inaccurate or incomplete data.
- Erasure: You can request the deletion of your personal information under certain conditions.
- Restriction of Processing: You can ask us to limit how we use your personal data.
- Data Portability: You have the right to receive your data in a structured, commonly used format and transfer it to another data controller.
- Opt-out: You can opt out of receiving newsletters, promotional emails, or other marketing communications by following the unsubscribe link in the email or contacting us directly.
To exercise these rights, please contact us using the information provided at the end of this policy.
8. Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance your browsing experience, gather information about site traffic, and analyze user behavior. The types of cookies we use include:
- Essential Cookies: Necessary for the website to function correctly.
- Performance Cookies: Used to collect anonymous data about how visitors use our site.
- Targeting Cookies: Used for personalized advertising based on your browsing history.
Managing Cookies: You can manage your cookie preferences through your browser settings, where you can block or delete cookies. However, disabling cookies may affect your ability to use certain features of our website.
9. Children’s Privacy
Our website is not intended for children under the age of 13, and we do not knowingly collect personal information from children. If we become aware that we have inadvertently gathered data from a child, we will take steps to delete the information as soon as possible.
10. Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. Any changes will be posted on this page, and we will notify you by email or a prominent notice on our website prior to the change becoming effective. We encourage you to review this policy regularly to stay informed about how we are protecting your data.
11. Contact Us
If you have any questions about this Privacy Policy or wish to exercise your rights concerning your personal information, please contact us at here.
We are committed to resolving any concerns you may have and ensuring your privacy is protected.
By continuing to use TractorSupplyMatchPrices.com, you acknowledge that you have read and understood this Privacy Policy.